التراث الثقافي
يلتقي بالابتكار

تملك أكثر من 15 عامًا من الخبرة القيادية في قطاعات الرياضة والفخامة والمنظمات غير الربحية.

شغلت سابقًا منصب المديرة التنفيذية في EEM World والمديرة العامة لمجموعة MIASUKI، حيث قادت فعاليات دولية وتفعيل علامات تجارية عالمية.

في مورفوس، تشرف على تصميم التجارب، وتفاعل الجمهور، وبرامج الرعاية التي تحقق صدى ثقافيًا فعّالًا.

أكثر من 15 عامًا من الخبرة في مجالات الإعلان، والعلامات التجارية، والسينما، والوسائط الرقمية في أمريكا اللاتينية، والشرق الأوسط، وأوروبا.

صمم حملات مميزة لعلامات كبرى مثل F1 Bahrain، وLongines Global Champions Tour، وSTC، وAMEX. عمل في مؤسسات إبداعية عالمية مثل Leo Burnett، وDDB، وMother، وWPP Group (Ogilvy، J. Walter Thompson).

في مورفوس، يحوّل الاستراتيجية إلى هويات وأنظمة قابلة للتوسع، ويقود عمليات التصميم وضمان الجودة وتنفيذ المشاريع باللغتين العربية والإنجليزية.

يمتلك أكثر من 15 عامًا من الخبرة في السرد البصري، وإنتاج الأفلام، وتصميم الصوت والتحرير.

عمل مع علامات فاخرة مثل Louis Vuitton، وDior، وFendi، وOmega، وL’Oréal، ومع مؤسسات نشر مرموقة مثل Vogue، وRizzoli، وFlammarion، وكذلك مؤسسات ثقافية كبرى مثل Fondation Cartier وCentre Pompidou، بالإضافة إلى خبراته في مجالات الرياضة كـ F1 وGlobal Champions League وLongines Global Champions Tour وLongines Masters.

في مورفوس، يصمم منصات إبداعية غنية بالعاطفة ومبنية على الثقافة والتميز الفني.

9+ years leading brand, partnership, and marketing strategy across sport, culture, gaming, and technology, working with global platforms in Europe, the UK, the Middle East, and the US.

Background in brand strategy, audience insight, and data-driven storytelling, specialising in campaigns and partnerships that connect cultural relevance with measurable commercial impact.

Former roles include senior strategy positions across global brands and rights holders, delivering work for Nike, Formula 1, the NFL, Epic Games, Coca-Cola, Calm, and Sage, spanning sponsorship strategy, brand integration, and award-winning integrated campaigns.

At MORPHUS he leads strategy, shaping culturally intelligent platforms that unite data, creativity, and commercial ambition into scalable, long-term brand value.

Extensive experience in brand strategy, activation, and experiential design across sport, culture, and large-scale international events in the UK, Europe, and the Middle East.

Background in architecture with experience leading creative strategy, brand ecosystems, and live experiences for major sports platforms, venues, and premium cultural destinations.

Former roles at Populous, delivering end-to-end brand and activation design for projects including the AIG Women’s Open (UK), Aramco Stadium (KSA), MBS Stadium (KSA), and confidential venue developments across the Middle East.

At MORPHUS she leads brand and experience design, translating strategy into cohesive identities, environments, and audience-facing experiences.

10+ years in strategic communications, media operations, and press management across international sports, cultural, and public-sector events in Europe, the Middle East, and global markets.

Background in PR strategy, media relations, and on-site communications, with hands-on experience managing press offices, mixed zones, media accreditation, and large-scale international events.

Former roles delivering communications and media operations for major global events including the FIFA Arab Cup, World Aquatics Championships, FINA World Series, European Judo Championships, WorldSkills, and World University Games.

At MORPHUS she leads PR and communications delivery, overseeing media strategy, press operations, and narrative execution across platforms and events.

Social media and content manager with experience across creative production, account management, and large-scale international events in Qatar and the region.

Background in social media strategy and on-site content delivery across sports, culture, hospitality, and entertainment projects. Fluent in Arabic, Russian, and English, with strong cultural awareness for multi-market campaigns.

At MORPHUS she leads social media planning and execution, overseeing content production, platform optimisation, and day-to-day account management to drive consistency, quality, and audience engagement.

Multidisciplinary graphic designer with experience across branding, digital content, motion, and multimedia design in the Middle East.

Background across graphic design, animation, video, and social content, with a focus on visually driven brand systems and digital-first communication.

At MORPHUS she supports creative development and execution across brand, content, and digital assets, contributing to visually consistent and engaging design systems.